Target Marketing to Young Adults – If You Sign Them Up, Will They Stay? James Flores, Co-founder & President, Subcat Marketing -

James Flores is co-founder and president of Subcat, a marketing and design agency which helps credit unions reach subcategories of the general population including youth, Spanishlanguage and multicultural markets. Prior to starting Subcat, he was vice president, marketing services for Liberty, where he oversaw the development of their youth marketing program, boom! and Planet M. He began his credit union career at Beckman Employees Credit Union as a marketing communications specialist. James will review marketing strategies for signing up and retain young adults.

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